A psychology grad who taught herself to build real, shipped software — then taught herself to market it. Three products, one person, no dev team and no growth team but me.
No dummy data — every entry below is either live in production or in active pre-launch, built and marketed solo.
Full customer lifecycle from onboarding to Stripe billing, with an AI personalization engine that pairs live web research with Claude to tailor guidance per user.
Generates lesson plans, progress reports, and homeschool guides on demand, with a freemium model gating advanced curriculum features.
A social event and live map app for college students through their thirties, paired with a hyper-local print mailer sold on tiered ad pricing.
Next.js, Supabase, Stripe, Clerk, Claude API — real technical fluency, no dev team required.
SEO, launch plans, brand systems, and channel strategy for products I own end to end.
A psychology degree and years with kids, teens, and small business owners.
I didn't come from marketing or engineering. I came from psychology and years working in schools and with families. What changed things was running Lani's Hawaiian Shave Ice — a seasonal business where I handle POS systems, scheduling, hiring, and finance, and genuinely love the problem-solving of it.
Nights and weekends, I started building — first for my own tutoring business, then for anyone who'd benefit. I taught myself the stack along the way. The marketing side never felt separate from the building — it's the same read on people, just aimed at a landing page instead of a lesson plan.
If you're hiring for a growth or marketing ops seat, I'd love to talk about what I could bring to your team.